HTC targets those who 'desire' their first smart phone

New Delhi June 26 2012 — HTC who launched the top end s HTC One recently, are targeting the other end of the smartphone market with the Desire C this week.

Featuring Beats Audio technology, it is positioned as a first smartphone or for those upgrading from an existing one. Based on the Android 4.0 (Ice Cream Sandwich) OS, it comes with a 3.5-inch HVGA screen, 5 MP camera and access to 25 GB of cloud storage in DropBox. “Listening to music is one of the most popular things people use their phones for, so it’s more important than ever that we deliver the power and emotion artists capture in the studio,” said Faisal Siddiqui Country Manager HTC India

The MRP is Rs 14,999.