Idea woos 'upwardly mobile' buyers with a dual-SIM 3G smartphone

15th June 2012
Idea woos  'upwardly mobile' buyers  with a  dual-SIM 3G smartphone

Mumbai, June 15 , 2012: India’s no 3 mobile service provider, Idea, has followed up on its launch of own brand 3G phones last year, with an Android-based dual-SIM smartphone this week – the ID-918.

Says Sashi Shankar, Chief Marketing Officer, Idea Cellular: “Idea has always innovated to support the telecom services penetration in the country. In line with this commitment, we have introduced yet another affordable and fully loaded 3G Smartphone ‘ID-918’. Our first 2 smartphones ‘Blade’ and ‘ID-280’ saw higher uptake due to their multitasking capabilities and vast range of preloaded application. The dual-SIM market is fast evolving and we are glad to bring this innovative, feature-rich and stylish smartphone and a powerful bundle offer to our subscribers.”
The new Dual SIM Idea smartphone ‘ID-918’ is based on 2.3 Android Operating System (OS). This handset comes with changeable covers and 2GB memory card. It also has a 3.2 MP Camera, 3.2-inch Capacitive (Multi Touch) screen, Micro SD support up to 32GB, Geo-tagging, GPS Navigator software, FM radio and MP3 Player, WiFi, Bluetooth, Social Media Apps such as Facebook, Twitter, Orkut, and pre-loaded Google and YouTube, besides a range of other high-end smartphone features and Idea TV. The handset devices can operate as mobile phone, mini-computer, and also acts as a Wi-Fi router.
The handset costs Rs 5994 – priced to attract buyers migrating upward from feature phones.
As a special introductory offer, Idea is offering data services worth Rs. 2300* with a Rs. 259 pack, along with the 981. The pack offers free subscription to Idea TV for 3 months, 2 GB of data download per month for 3 months, and 10 minutes free every day for 90 days. This special introductory offer is available for both prepaid and postpaid users.