Asus debuts PC range in India

10th March 2012
Asus debuts PC range in India
Albert Tung, Managing Director-Asus (India) , left and Vinay Shetty, Country head-component Business-Asus (India) at Friday’s launch of the PC range in India

New Delhi, March 10 , 2012 – Leading motherboard maker ASUS which has recently ventured into desktops has launched its first models in India.
ASUS has released 6 different desktop PCs under its CM and CG Series with models featuring Intel's H61 to Z68 Chipsets. The complete line up includes CM6731, CM6731 (i3), Essentio CM6830, Essentio CG8250 (i7), Essentio CG8250 (i5) and ROG CG8565 desktops

Says Vinay Shetty, India Country Head, Component Business, ASUS: “India has huge potential for mid and high-end branded desktops and we are happy to offer our branded desktops with assured quality and service standards that comes to be associated with a brand like ASUS including a robust 2 years onsite warranty. With the launch of the new desktop range we are aiming to lead the market in the niche hi-end gaming and entertainment PCs segment”.

The range will be sold with the help of its channel network and some strategic tie ups with retail stores. The channel promotion planned for the new product line includes a 25-city road show for channel partners to feel and experience the product and launch it successfully in the Indian market. The new range of desktops ranges from Rs. 20,587 to Rs. 1,07,588, without monitor and other peripherals.