Lenovo, the world’s fastest growing PC maker, is aggressively targeting the high potential of the Indian Small and Medium Business market, by creating 500 retail touch points over the next year, including over 300 retail outlets and close to 200 resellers and Value Added Resellers. The company says it is devising specific tactics to tackle the three sub-segments within SMB – Medium Business, Small Business, SOHO.
Lenovo also plans an entire range of laptops, desktops and all-in-ones named EDGE, exclusively designed for and keeping in mind the requirements of the SME segment,. The new range of over 10 products include ThinkCentre Edge 91z, ThinkCentre Edge 71z, ThinkCentre Edge 71, ThinkPad T420, ThinkPad X220, ThinkPad Edge E420s(SSD), ThinkPad Edge E420, ThinkPad Edge E420s (HDD), Lenovo B570. All the products are equipped with Lenovo Enhanced Experience 2.0 for Windows 7, ensuring fastest boot time.
Says Amar Babu, Managing Director, Lenovo India, said, “We strongly believe that going forward the Indian SMB will be the growth engine of our economy. We therefore are putting SMB at the core of our attack strategy and aim to play a leading role in the space.”
Rajiv Rao, Director-SMB, Lenovo India, says, “SMB is not a homogeneous market. While at one end SOHO operates more like a retail customer, at the other end of the spectrum the Medium Business exhibits many characteristics of a large enterprise. Lenovo aims to focus on the SMB market with this understanding and cater to specific needs of the three broad sub-segments - with a customized approach and solutions for each.”
In India Lenovo has grown from a 7.2% market share to 10% within four quarters (Q1 CY2010 to Q1 CY2011 according to – IDC India’s PC Market Tracker Report). During this period, Lenovo’s SMB business has grown at more than 27%. Aug 10 2011