Shambhu Bankapur, General Manager- South Business Unit, LAVA International ( right) helps launch the M30 phone in Bangalore, Aug 5 2011
WOW! Lava Mobiles launches M30 phone; music experience zones

Aimed at letting audiences feel the superior music features of the handset As a novel idea to promote its new offering -- the M30 -- Lava Mobiles has announced the setting up of 1500 experience zones across India. The idea behind these experience centers is for audiences to feel the superior music clarity of the phone. 40 of these centres are spread across Bangalore.

The uniqueness of the music phone is that it features best-in-class audio clarity through SRS WOW HD Technology (see note at foot of this story) , along with Yamaha PA speakers. The Handset supports a vast range of music formats like MP3, MIDI, AMR, WAV and AAC and comes with a 3.5 mm headset audio connection, making it quite flexible for studio enhancements.

The Lava M30 is not just about the music. It can also be used as a PC modem and a webcam. The phone also comes equipped with a 'sharing hub', allowing for two earphones to be used simultaneously. Additionally, the dual SIM phone also sports a 2-mega pixel camera, G Sensor, Mobile Tracker, JAVA, Bluetooth, among other features.

Shambhu Bankapur, General Manager- South Business Unit, LAVA International, said, “We realized that consumers wanted to have improved audio clarity with reduced background noise to effectively maximize speaker output. We are thus thrilled to bring SRS WOW HD to the M Series mobile phones to deliver an unparalleled multimedia experience that is both impressive and natural."

Tech Note: The Sound Retrieval System (SRS) is a patented psychoacoustic 3D audio processing technology originally invented by Arnold Klayman in the early 1980s. The SRS technology applies head-related transfer functions (HRTFs) to create an immersive 3D soundfield using only two speakers, widening the "sweet spot," creating a more spacious sense of ambience ( Wikipedia). SRS WOW explained:  

Aug 5 2011