Wow! what a sound!
Select Lava phones to feature audio-enhancing SRS WOW technology

Indian mobile phone maker Lava International is to bring the audio enhancing WOW HD technology from US-based SRS Labs to some of its flagship handset models.

SRS WOW HD SRS WOW HD improves the dynamic audio performance of compressed and uncompressed audio by expanding the size of the audio image and creating a deep, rich bass response. It optimizes compressed and uncompressed multimedia files to provide an uncompromised audio experience, dynamically enhancing bass response, delivering greater high-frequency clarity and elevating the sound stage. The patented techniques within SRS WOW HD bring out the subtle nuances and buried sound within the source material to deliver a fuller, richer and more natural audio experience resulting in drastically improved clarity and detail,  to go beyond the low-frequency limitations of speakers and headphones for a richer audio experience.

The initial offering of LAVA mobile phones featuring SRS WOW HD includes M30. Additional phone models implementing one or more SRS audio solutions will be launched throughout 2011.

Says Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “LAVA International designs and markets an impressive line-up of handsets and we’re thrilled to bring SRS WOW HD to its sophisticated M-Series mobile phones and deliver an unparalleled multimedia experience that is both immersive and natural.”

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics across the four screens: TV; PC; Mobile Phones; and Automotive Entertainment Systems. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles.

Lava international is one of the fastest growing brands in Indian mobile market today and boasts of a network of 1,000 distributors and presence in 50,000 retail counters.  June 19 2011