Bebo, AOL's social networking site has embraced Bollywood to go ' desi' -- Indian -- with a vengeance.

The California-based site is geo-targeted - which means they know where you are. Which is how going to www.bebo.com today from any browsing platform based in India means you will reach the new India-specific content in its "Explore- Share-Connect" options. Our illustration shows three screen grabs from the Indian Bebo today.

AOL People Networks has teamed up with Hindi entertainment TV channel, REAL and has announced plans to link up with Bollywood digital distributor Saavn for fuelling its Open Media platform. It has also created a channel for India -based content providers to "share on Bebo":