HP's 'Magnificent Seven' servers ride in

23rd June 2010
HP's 'Magnificent Seven' servers ride in
HP's Director, Industry Standard Servers, Rajesh Dhar (left) and National Product Manager V Ramachandran at the Proliant server launch in Bangalore, June 22 ( IndiaTechOnline photo)

Hewlett Packard has launched its new-generation server solutions in the Indian market promising significant improvements over earlier versions -- one new server claiming to do the work of 20 servers of 2005 vintage. Three new HP ProLiant scale-up servers promise a number of innovations in automation that allow clients to speed application delivery, more effectively utilize IT resources and achieve improved return on investment. The line includes the HP ProLiant DL165 G7 and HP ProLiant DL385 G7 rack-optimized servers, as well as the HP ProLiant SL165z G7 scale-out “skinless” server. The rack-mount servers offer memory up to 2 terabytes (TB) and “self-healing” capabilities that maximize application uptime with a 200 percent boost in availability. The servers claim data center footprint, complexity and costs with a consolidation ratio up to 91-to-1. 
Also launched are seven new HP ProLiant G7 server blades which address the emerging virtualization environments by offering the industry’s first blade with 1 TB of memory, with an architecture that balances processor performance, expanded memory and I/O capacity, to support up to four times more virtual machines than competitive blades, while requiring 66 percent less hardware. the company’s market share reflects its leadership in this product niche – a 56.1 percent market share in blade servers and 39.2 percent share in x86 servers, according to IDC’s Worldwide Quarterly Server Tracker.
Rajesh Dhar, Director, Industry Standard Servers, HP India said at the launch event: “The new HP ProLiant G7 boosts systems performance while utilizing fewer servers than previously needed, allowing customers to reduce capital expenditures, energy costs and software licensing fees by 97 percent.”
Power savings in the new offerings are achieved through the combination of energy-saving features: HP Sea of Sensors – optimizes system cooling and increases efficiency by automatically tracking thermal activity through a collection of up to 32 smart sensors placed strategically throughout the server. The sensors automatically adjust system components such as fans, memory and input/output processing to reduce energy usage. HP Dynamic Power Capping technology – improves data center utilization and reclaims overprovisioned energy by enabling IT managers to accurately monitor and control the power used by each server. By capping server power usage, clients can triple their data center capacity.
HP Power Advisor – enables clients to improve energy efficiency by more accurately configuring systems based on real-time power guidance for their specific workloads.
The HP ProLiant platform also offers a comprehensive set of embedded technologies and flexible tools to maximize the productivity of an IT infrastructure, including: Insight Control software – which improves management productivity while reducing operational expenses up to $48,000 for every 100 users by allowing clients to control the management and monitoring of the server infrastructure onsite or remotely; Integrated Lights-Out (iLO) Advanced – enabling clients to simplify server management and troubleshoot problems from any location, regardless of the server’s operating state and Insight Remote Support software – to reduce issue resolution time by 20 percent with remote support for HP servers and storage, including monitoring for hardware failure to avoid problems before they occur. 
July 23 2010