Axis beefs up video surveillance portfolio, bring thermal solutions to India

18th April 2010
Axis beefs up video surveillance portfolio, bring thermal solutions to India
Unveiling the new Axis range in Bangalore April 15 ( IndiaTechOnline Photo)

"Jagtey  Raho!",  ('stay awake and alert!'), the nocturnal  alert,  made famous by the title of that classic  1956 Raj Kapoor film is -- finally -- passe.  Today, we sleep in peace and let video surveillance technology guard us -- and it gets better everyday:

Global leader in network video, Axis Communications has brought its new product line to India -- including the industry’s first ‘full-featured’ thermal network surveillance cameras. The cameras AXIS Q1910 and AXIS Q1910-E, which create images based on the heat that always radiates from any object, vehicle or person, complement existing opitcal-electronic network video systems while enabling users to detect people and incidents even in complete darkness or under very poor visibility conditions.
Axis Communications’ Regional Director, South Asia Pacific, Oh Tee Lee, said at the Bangalore launch last week: “Up until now, there have been no full-featured thermal network cameras available on the market, and analogue thermal cameras have proved difficult to integrate with modern video surveillance systems. These cameras has changed this by being the industry’s first thermal cameras that mesh perfectly with any network video system, delivering all the benefits that customers have learned to expect from network cameras. We see a great demand from customers in high-end professional applications to enhance their IP-Surveillance systems with thermal cameras.”
“Today’s digital Internet Protocol-based Network video is not just about surveillance. It is intelligent video, lending itself to video analytics”, added Oh Tee.

Other products introduced by Axis in India include:

• AXIS M3113-R Network Camera,specially designed for mobile video surveillance in buses, trains, subway cars and emergency vehicles.

• AXIS M3204 Network Camera, a fixed dome camera, a cost-effective and compact network camera, perfectly suited to retail stores, receptions, building offices, hotels and schools.

• AXIS P1344 Network Camera, a fixed network camera delivering excellent image quality with H.264 compression, perfect for securing locations such as governmental and industrial buildings, retail stores, airports, railway stations, schools and university campuses.

• AXIS P3304, a fixed dome camera specifically adapted for unobtrusive video surveillance in exposed indoor environments.
• AXIS M11 series of dependable and affordable professional cameras that support HDTV quality and the latest video compression standard, H.264, and ideal for securing stores, schools and public places.

According to the 2009 edition of a report by IMS on the global market for CCTV & video surveillance equipment, network video products are expected to account for between 40 and 50 percent of total new surveillance camera sales by 2014.
Prakash Prabhu, Country Manager, India, Axis Communications explained that Asxis, has expanded its domestic partner network through its various partner programs to include over 608 partners and has witnessed over 60% growth in India. Axis which currently holds 31.2% market share in the global network surveillance camera category, aims to make significant inroads into the Indian market, which is projected to grow to $ 89.2 million by 2010.
Axis customers in India include the New Delhi International Airport, Hyderabad International Airport, city surveillance project in Kolkata, D.Y. Patil Stadium in Mumbai, Shivajinagar Bus Terminus in Bangalore. The Serum Institute of India, Pune; BPCL (Bharat Petroleum Corporation Limited), NTPC (National Thermal Power Corporation), Nokia, Yahoo, Target, Wipro Technologies, Hotel ITC Welcome Group and Taj Mahal hotels.

Axis is a Swedish-based company, operating worldwide with offices in more than 20 countries and cooperating with partners in more than 70 countries. Founded in 1984. It has been in India  since August 2007.

April 19 2010