DashLoc launches Hyperlocal discovery Platform

25th February 2024
  • New Delhi
DashLoc launches  Hyperlocal discovery Platform
Gaurav Kumar, Co-Founder and CTO at DashLoc

DashLoc, an Indian company  specializing in hyperlocal discovery and growth, has launched DashLoc 2.0, a revolutionary upgrade to its dashboard platform.
Building upon the success of DashLoc 1.0, this new iteration incorporates cutting-edge technology and advanced features to redefine the user experience, empowering brands with actionable insights and customizable solutions.
DashLoc 2.0 leverages insights gained over the past 18 months to develop a platform that addresses even the most minute challenges faced by brands. With state-of-the-art AI algorithms and advanced ML models, this new version empowers brands to take center stage, leveraging data to shape their future endeavours with unparalleled precision. In addition, integration with GenAI technology enhances the platform’s functionality and effectiveness, establishing a new benchmark in hyperlocal discovery and growth solutions.

Key features of DashLoc 2.0 include:

  • AI-driven Review Management: Streamlining response generation, summarization, and automation to enhance customer engagement and satisfaction across diverse platforms.
  • Advanced Chatbot Feature: Offering customized flows tailored to brand interactions, reducing agent costs, and increasing conversion rates by over 26%.
  • Intelligent Analytics with Smart Reporting: Generating advanced analytics to facilitate informed decision-making processes.
  • Progressive Website Theme Control: Enabling unparalleled customization of website themes to align with brand identity.

Gaurav Kumar, Co-Founder and CTO at DashLoc, said: “The Unique Selling Proposition (USP) of DashLoc 2.0 lies in its seamless blend of advanced technology with user-centric features. With this latest release, we aim to elevate the user dashboard experience as well as leverage a new tech stack for quicker and easier development of advanced features. This transition reinforces DashLoc’s dedication to offering advanced solutions and remaining at the forefront of technology and user expectations. We’re confident that DashLoc 2.0 will transform how brands engage with their audiences and navigate the ever-evolving complexities of the modern marketplace.”

Notably, DashLoc 2.0’s multilingual features provide a strategic edge, enabling brands to engage effectively with regional consumers. With over 50% of content viewed on Google Discover in Indian languages and a third of Google Assistant users in India utilizing it in an Indian language, DashLoc prioritizes providing online brand presence to multiple-tier cities. The platform’s multilingual functionalities facilitate effective communication with customers, enhancing brand visibility and engagement.