New Delhi, September 28, 2015: ConveGenius, an edutainment start-up, focused on digitizing education and making it fun and affordable, has launched a gaming network mobile application - Battle of Minds for the Android users -- a real-time multi-player contest platform where users can engage, interact, play and learn by competing against each other.
It is a mixture of trivia, educational content, news, and skill based games. The users derive twin benefits - learning via playing and the tokens they earn as they win which can then be redeemed for cash vouchers and goodies from leading brands like Flipkart, Freecharge, Jabong, Bookmyshow, Dominos, Zo Rooms, Vista Print etc.
The platform is based on the concept of - ‘the more you learn, the more you redeem!’ and the essence of Battle of Minds reflects the brand philosophy- Edutainment.
In one month from launch, the Battle of Minds beta app without any paid marketing has crossed 700,000+ screen views, 7000+ sign-ups, 800 daily active users, 100,000+ challenges played and more than 30,000 sessions averaging 21 minutes.
Says Jairaj Bhattacharya, Co-founder of ConveGenius: “Battle of Minds is a step towards creating disruption in the knowledge and digital media segment. We have observed a definite stickiness on our platform and our early adopters just cannot stop using it. Our vision is to scale this platform globally into the largest edutainment gaming network. Our platform for the first time will be able to create an ecosystem where brands can organize real time contests on mobile, educational institutes can choose students by conducting competitive exams, reaching out to 600x users for their campaigns.“
ConveGenius is a product first, mobile company dedicated towards making learning affordable, fun and rewarding. The focus of the company is on creating disruption in the knowledge and digital media segment by building innovative business solutions for existing and emerging mobile users globally.