Indian retailer Croma launches cheapest 2-in-1 tablet in India, a Wintel machine

01st August 2014
Indian retailer Croma launches cheapest 2-in-1 tablet in India, a Wintel machine

Photo: Ajit Joshi, CEO & MD, Infiniti Retail with Gregory Bryant, Vice President, Sales and Marketing Group, General Manager, Asia-Pacific and Japan Region, Intel and Debjani Ghosh, Vice President, Sales and Marketing Group, Intel South Asia unveiling the Croma 2-in-1 and tablet at Croma Store, New Delhi, on July 31 2014
New Delhi, August 1, 2014:  Leading Indian  consumer electronics retailer Croma has launched its own brand "Wintel" tablet  -- Croma 1179-- and 2-in-1 convertible tablet--  Croma 1177 --priced at Rs 13,999 and Rs 21,999. The latter is the lowest priced 2 in 1 device in Indian retail
Says Ajit Joshi, CEO & MD Infiniti Retail: " Our  own label products are about meeting consumer needs with the latest and the best technology. The new Croma tablet and 2 in 1 are a combination of amazing features, graphics, top performance supported with good battery life packed into a sleek device, a real owners’ pride. Intel has always been a great partner to work with and we are happy to launch the newest Croma devices with them.”
Adds Gregory Bryant, Vice President and General Manager, Intel Asia-Pacific and Japan" “We are excited to be working with Croma to bring these new mobile devices to consumers in India.”
The Croma Tablet 8” is Croma’s first ever Intel Architecture-based tablet in India. Equipped with an 8” (160 ppi) of 1280 x 800 resolution display, the tablet delivers an ideal balance of performance, battery life and graphics to users.  It runs on the latest Windows 8.1 and packs a powerful Intel Atom™ Processor Z3735D, 1.33GHz with a 2 GB of RAM; offering powerful multitasking and a rich multi-media experience. The 2 MP rear camera and 2 MP front camera ensure quality pictures and great video capability. The Croma Tablet 8” comes with 32GB internal memory which can be expanded using a MicroSD card. The device also sports a powerful 5000mAh lithium polymer battery for on the go usage. Designed for both work and entertainment, the Croma Tablet is the optimal device for viewing videos, playing enhanced games, and reading e-books anytime, anywhere.
The Croma 2-in-1 10.1” is the perfect ‘on-the-go’ gadget, as it offers the portability of a tablet and the performance and convenience of a laptop to consumers. The 10.1” device encompasses Intel’s vision to offer a variety of choices to match the varied needs and lifestyles of consumers. Powered by a Intel Atom Processor Z3735D , the 2-in-1 runs on Windows 8.1 OS platform making it a true powerhouse for work and play; the device’s performance is further enhanced by 3G ready capability and WiFi connectivity.  It comes with a 2MP front and 2MP rear camera.