June 21 2018: Myntra  has launched its first smart wearable device, Blink Go, a product developed in-house at its  Myntra-Jabong Innovation Labs.,
 Blink Go is a state of the art smart wrist band that allows users to monitor their fitness parameters and set personal fitness goals.  The product features  activity tracking, such as steps, distance, calories, sleep and heart rate sensor and comes with colour TFT display and designer straps,  and costs Rs 4199.   
The device can also be synced with smartphones to receive standard alerts and notifications.Blink Go will be first available during Myntra’s flagship End of Reason Sale from 22nd – 25th June, 2018.
Features of the product:

• Multi Tracker Support: This feature allows users to connect multiple devices to one account, with the app automatically detecting the switching between devices.
• Leaderboard: Leaderboards allow users to challenge themselves and friends on fitness tasks and goals, with a rank on the leaderboard depending on their scores.
• Achievement sharing:  Enables users to share stats or even a selfie, upon reaching a milestone in their activity regimen and share the same with friends
• Sleep Goals & Tools: Allows users to set a weekly sleep goal, create bedtime reminders and wake targets and also review the same over time