Photos:  Obi WorldPhone SF1  and Neeraj Chauhan, CEO and cofounder  Obi WorldPhone

New Delhi, November 26, 2015: Obi Worldphone, the global smartphone company, cofounded by John Sculley, former head of Apple Inc. and Pepsi-Cola, with CEO Neeraj Chauhan and others,   has entered the Indian market with the ‘Obi Worldphone SF1’.
 It will be available for consumers from December 7, exclusively on NDTV Gadgets360.  in two variants – one with 2GB RAM/16GB storage for Rs 11,999 and another with 3GB RAM/32GB storage  at Rs 13,999, with  the option of expandable memory in both the variants. Obi has also partnered with world-acclaimed San Francisco-based design studio Ammunition, founded by the former director of industrial design for Apple Computer, Robert Brunner  to create a design  that addresses  the market need for a device between designer smartphones at high prices and generic smartphones at low prices.It comes with  the Obi Lifespeed, a custom user interface for Android that unifies the software and hardware experience. 
Obi Worldphone SF1 comes with 4G LTE and supports FDD B3 1800MHz and TDD B40 2300MHz bands. It features a unibody with metallic accents and floating glass display. The smartphone comes with a 5-inch JDI In-Cell IPS full-HD (1080x1920 pixels) display offering a pixel density of 443ppi. It also comes with Corning Gorilla Glass 4 for screen protection. It runs Android 5.0.2 Lollipop with the Obi Lifespeed UI, and is powered by a 64-bit octa-core Qualcomm Snapdragon 615 (MSM8939) SoC clocked at 1.5GHz coupled with Adreno 405 GPU. The Obi Worldphone SF1 supports expandable storage via microSD card (up to 64GB)
Obi has entered an exclusive partnership with the Generali Group, through which Generali expects to leverage the mobile channel in as many as 20 high-growth markets including India by 2017. Generali’s apps will be embedded in Obi’s Worldphones with the aim to reach a prospective customer base of more than 10 million people.