Bangalore, June 16 2016: Affordable hotel rooms aggregator and pioneer, OYO has just released a list of travel trends in India:
1. Brand loyalty
In the fast-paced digital world where customers have choices galore, eCommerce platforms need to build stickiness and brand loyalty. One metric to gauge loyalty is reviewing the repeat purchase behavior of customers. One-third of OYO’s customers are repeat customers who favour the brand for delivering its promise of clean and hygienic rooms and washrooms, TV, AC, free Wi-Fi, complimentary breakfast and 24x7 customer support. OYO provides standardized and affordable accommodation with assured availability - a promise that is so far unmatched by any other travel company in India.
2. Impulse travel|
With the convenience and flexibility provided by mobile devices, more customers are indulging in impulse purchase and last-minute planning. This is also reflected in travel behaviour with advance booking windows for hotel-booking shortening from weeks to days, and now dropping below 12 hours. Half the bookings on OYO are now made for same-day check-in. OYO Mobile app enables a seamless booking experience - one can book a hotel room in 3 taps and just five seconds!
3. High demand for good hotels
Partner hotels can track revenue, occupancy and customer feedback on their tablets through OYO’s proprietary property-management app. OYO’s tech offerings help run operations more efficiently and also power a convenient revenue-management solution, thus leading to a seamless standardized experience which results in a significant increase in occupancy levels. In a category where customers look for predictable and standardized experiences, OYO partners are able to maximize their ARR and occupancy-levels by accessing OYO’s sector expertise.
4. Tech Goes Real-time
In the last few years, data science has gained cult favour in technology circles but it is now impacting travel-technology and user-experience in a significant way. New data science techniques help companies such as OYO predict the demand and best price for any place in India at any time of the day. Thus OYO is going beyond traditional loyalty and customer-engagement programs to deepen knowledge of the customer. Applying these practices, OYO is improving customer-experience by converging data of time, day, duration, browsing history, past transactions and reviews into a more personalized recommendation-engine.
5. Home Away from Home
The rapid integration of technology with today’s fast-paced lifestyles has also given rise to new and interesting use-cases. Many people check-into hotels today for occasions that have nothing to do with travel - leisure or business. OYO for example witnesses use-cases of guests who check in at an OYO instead of driving back home after a late night at work or partying too hard, groups of friends who book an OYO to catch a match together, ladies hosting their kitty parties and families putting up outstation guests who land in town for a wedding.