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Woody Scal, Chief Revenue Officer, Fitbit, flanked by Bollywood stars Shraddha Kapoor, and Tiger Shroff at the launch of Fitbit in India
 
 
Health wearables leader, Fitbit, sets up base in India

New Delhi, August  29 2015:  US-headquartered global leader in wearable health and fitness solutions – Fitbit, Inc ., --  has formally entered the Indian market, while announcing availability of its full line of activity and sleep tracking products.
The Fitbit line which has been available online in India through Amazon, can now be found with leading  retail chains Reliance Digital,Croma and Helios..
As part of its India entry, Fitbot has also launched FitStar Personal Trainer,  a platform  for delivering personalized video-based workouts.  FitStar users can track their daily activity with Fitbit devices and get a tailored exercise programme designed specifically for them across iOS devices and desktop computers.
Said Woody Scal, Chief Revenue Officer, Fitbit, at the Delhi launch event earlier thisweek: “There is a clear trend emerging across India with people aspiring to improve their health and fitness as high rates of chronic conditions, such as obesity and diabetes, are compelling them to look for new ways to reinforce healthier habits."
Products  launched include:
Fitbit Charge is a high-performance activity and sleep wristband that delivers all-day activity tracking, real-time fitness stats and Caller ID right on the wrist for people who want to step up their everyday activities to improve their overall health; 7-10 days battery life  ( Rs 9990)
Fitbit Charge HR is an advanced fitness tracker that delivers the benefits of Fitbit Charge with PurePulse™continuous wrist-based heart rate tracking all day and during workouts without an uncomfortable chest strap; plus all-day activity tracking, Caller ID and automatic sleep detection for active consumers looking to push their fitness further; up to 5 days battery life. ( Rs 12999)
Fitbit Surge, a Fitness Super Watch, combines popular features like built-in GPS, PurePulse continuouswrist-based heart rate tracking, all day fitness tracking with smartwatch functionality in one device for people dedicated to reaching their peak performance; up to 7 days battery life ( Rs 19990)
The Fitbit family of trackers also includes  the sleep tracking wristband Fitbit Flex ( Rs 6990), , the clip based activity and sleep tracker,    the  high performance scale  Aria Wi-Fi (Rs 9990)
FitStar Personal Trainer app is available for free on iOS and Web.




    


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