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Yoga fever goes online in India

Bangalore, June 20 2015:  Indian  Net entities from  e-tailer Amazon   to mobile taxi aggregator Ola Cabs,  have embraced the idea of  the UN-supported  World Yoga Day tomorrow.
Amazon.in, India’s largest online store has released a trends report on the sale of books, DVDs and fitness products related to yoga on its online marketplace.  The company has seen a 400% increase in the offtake of yoga related products when compared to 6 months ago. Delhi and the National Capital Region has topped the list of cities in India when it comes to sales of yoga-related fitness products, books and DVDs
Amazon.in is launching a dedicated Yoga store which  went live today  – offering easy and convenient access to a wide selection of yoga related products , all at one place.
The best-selling products are: Yoga Mats (the top 3 popular yoga mat brands are Silver’s, Nivia and Ekya); Yoga Kits and Yoga Pants for women
Yoga DVDs has seen a 550% growth in sales since the launch of category in June 2013. The best-selling titles among yoga DVDs are
-          Prenatal Yoga with Lara Dutta
-          Shilpa's Yoga
-          Power Yoga by Trisha Maharaj Singh
-          Aerobics & Yoga for Healthy Life
-          Jillian Michaels: Yoga Meltdown
Amazon.in has a buyable selection of about 13,000 Yoga-related books. Delhi, Bangalore, Mumbai, Chennai and Hyderabad are the top 5 markets for yoga books The best-selling titles among yoga books are
-          Light on Yoga: The Classic Guide to Yoga by the World's Foremost Authority by B.K.S. Iyengar
-          Asana Pranayama Mudra Bandha by Swami Satyananda Saraswati
-          The Holy Science by Swami Sri Yukteswar Giri.

Free Ola Cab ride -- and Yoga session
OlaCabs conducted a competion  ending today where winners in Bangalore, Delhi, Mumbai, Chennai, Hyderabad, Jaipur, Kolkata, Ahmedabad, Chandigarh and Indore   earned a free Yoga session in their city -- and a Rs 250 complementary ride in a Ola Cab to attend it. 
more info about yoga centres and cities here, courtesy Ola Cabs




    


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