May 4, 2023: Key graphics from the FICCI-EY India Media and Entertainment 2023 study. ( main report here)
Highlights:
- Indian M&E sector grew 20% in 2022, touching the highest ever mark of INR2 trillion
- It is expected to grow a further INR 734 billion to reach INR 2.83 trillion in 2025
- Advertising grew 19% and crossed INR1 trillion (INR1 lakh crore) for the first time
- Digital media grew by INR132 billion to reach INR571 billion, and now comprises 27% of the Indian M&E sector and 48% of all advertising revenues
- Except for TV subscription, all M&E segments grew in 2022