Singapore, October 14 2021: Roposo has announced the launch of India’s first digital destination for ‘creator-led, live entertainment commerce’.
The new offering will enable consumers to shop for top-notch products in real time with some of their most loved creators, while taking part in entertaining, contemporary pop-culture, within a live, ‘virtual mall’ environment.
Shoppers on the Roposo platform will now be able to discover products recommended by creators in highly entertaining, exciting, action-packed live streams, visit hundreds of creator-led pop stores, and get up close and personal with some of their favourite stars. While they will be spoilt for shopping choices in fashion & beauty, health & fitness, electronics, home décor, lifestyle, and more, they can simultaneously attend live events by some of Gen-Z's favourite creators. To offer users, creators and entertainers real-world authenticity and connectedness, Roposo will enable multiple features for social interactions on both sides of the screen in its live streams.
For its creators, Roposo will endeavour to integrate a wide range of monetisation levers on the platform. Besides creating live experiences, creators can also run their own multi-brand pop stores on Roposo, which empowers them with not just a potentially lucrative business model but also a way to establish their unique identity, at scale. With opportunities to go live on Glance lock screen as well, these creators can potentially have access to Glance’s massive user base of over 150 million in India alone. Going forward, creators can have the opportunity to monetise their expertise by conducting paid masterclasses, and through ticketed live shows such as music concerts, stand-up comedy, talk shows, fashion shows, and more.
Said Mansi Jain, Vice President & General Manager, Roposo: “While we have several big celebrities, the real hero for Roposo will be creators; be it the young fashion designer from Mangalore who wants to live stream her collection on Roposo and sell nationwide on her own pop store, or the indie rapper from Punjab who wants to reach millions through a ticketed concert. We intend to be the platform of choice for enterprising creators, who are not only great entertainers, but are experts in their domain, have authentic connections with their audience, and are skilled at influencing buying decisions.”
Roposo , a creator-driven live entertainment commerce platform, that brings together creators, shopping and entertainment in a single destination, is a business unit of Consumer Internet company, Glance