Top: Screen X 270 degree projection
Bottom: From Left: Alok Tandon CEO Inox Rakul Preet Singh and Theodre Kim CJ 4D Plex at the Launch of Screen X at Inox
Mumbai, July 12, 2019.The, INOX multiplex cain in Indiaaunched India’s first ScreenX theatre at its multiplex at Inorbit Mall, Mumbai. ScreenX technology offers a panoramic 270-degree movie watching experience to the audience. It allows the audience to go beyond theme of the traditional movie screen, utilizing a proprietary system to expand select scenes of feature films to the left and right walls on each side.ScreenX is the world’s first multi-projection theatre technology designed to enhance the movie-going experience.
The deployment of ScreenX technology would allow the movie scene to spread beyond the cinema screen on to the left and right walls of the cinema hall and offer a spectacular panoramic view. While offering a maximized immersive experience, the 2700 view would not only amplify the emotional aspect, but also enhance the entertainment value of the content. INOX had signed a deal with CJ 4DPLEX earlier this year to bring the first ScreenX to India.
Says Alok Tandon, Chief Executive Officer – INOX Leisure Ltd: “Ensuring a great viewing experience for our patrons has always been our foremost priority, which inspires us to continuously reinvent & innovate and bring the best technology for them. Further to this endeavor, we are proud to announce the launch of India’s first ScreenX, which will enable us to offer an unprecedented 270degree cinema-viewing experience on three walls of the theatre.This new form of storytelling would deliver the narrative in a more convincing manner, leaving the audience breathless. This is a massive milestone in the glorious history of Indian cinemas and we are proud to be the ushers of this new technology.”
Adds Theodore Kim, Chief Partnership Activation Officer,CJ 4DPLEX: We are glad to have partnered with INOX and have opened India’s first ScreenX at INOX, Inorbit Mall Malad, Mumbai to bring Mumbai moviegoers a whole new immersive cinematic experience. ScreenX expands the world of the movie from one screen to three, making it panoramic in nature by allowing the film to occupy 270 degrees & surrounding the audience with the action. We are jointly working with INOX on bringing ScreenX to many other Indian cities to offer this new movie-going experience to audiences across India."INOX Leisure Limited (INOX) is amongst India’s largest multiplex chains with 143 multiplexes and 595 screens in 67 cities. www.inoxmovies.com.
ScreenX is the world’s first multi-projection theater technology used within a theatre setting, marking it as the most visually immersive theater experience of CJ 4DPLEX. creating an immersive, panoramic, 270-degree viewing experience. To date, ScreenX has been installed in 229 screens around the world.