Bangalore, July 29 2018: Is that a real Gucci hand bag that looks so good in that discount sale -- or is it a clever fake? Yes, some tools promise to guarantee the genuine article: hologram stickers - the type some universities use on degree certificates; Special QR codes or bar codes which you can scan. But the imitation industry has mastered how to fool such systems.
Now a trio of techies -- Nitin Gupta, Yogesh Miharia and Abhishek Agarwal -- at the Pune -based TezMinds has created a fool proof solution called NeuroTags which are embedded by the manufacturer into the genuine article. The tag's QR code has two parts one which is open and can be scanned before purchase and another which is protected and can only be scanned by scratching open, after purchase. This provides two levels of security.
An Android or iOS app which helps scan the NeuroTag also manages the warranty and customer support. The tag helps the manufacturer monitor the entire stock where ever it is.
Clothing, electrical and pharma companies are already using this made-in-India technology which promises 100% detection of counterfeits, Gupta told IndiaTechOnline in a telephonic briefing..