February 20, 2023: As an estimated 474 million tourists traveled internationally between January and July 2022 compared to 175 million in 2021, international tourism continues to bounce back.
But how will we travel in 2033? A global research study – Traveler Tribes 2033 – the third in a series that launched in 2007, identifies four Traveler Tribes that will develop in the next 10 years. It does so by examining the future forces of change transforming travel, alongside emerging traveler traits, behaviors and preferences, to understand exactly what it is that travelers will want a decade from now.
It suggests many travelers will be open to new and emerging technologies and will want to travel in more sustainable ways. But with some travelers concerned about the proliferation of technology and the increasing need for cyber-security and data privacy, the industry must work together to ensure all travelers benefit from technological advances.
This psychographic approach identifies four key Traveler Tribes likely to be dominant in 2033:
Excited Experientialists – This group has a ‘try it and see’ approach to life and travel. 44% are without children and have a mid- to high-income job with flexible working options, which enables them to readily explore the world. They have a you only live once (YOLO) approach. They are more likely than other travelers to act on instinct, making them 2033s ‘anti-planners’, favoring less predictable and more exciting accommodation experiences. 32% Indian respondents identified themselves as excited experientialists.
Memory Makers – This group takes a more simplified approach to travel: to make memories and visit places. 44% are aged 42 and over and are habitual in their travel behaviors. The future can be a daunting prospect for them. However, despite their skepticism about technology, they are excited about virtual reality (VR) and augmented reality (AR) preview tours with the majority expected to use VR tours before purchasing a trip.
9% Indian respondents identified themselves as memory makers.
Travel Tech-fluencers – 19% identified themselves as travel tech-fluencers. this group includes today’s young business travelers with a forward-looking perspective on life. 48% of the group are under the age of 32 and their perspective is symbolized by how much technology they own. However, there is a discord when it comes to what excites and concerns them around the future of technology and travel. While many want to travel sustainably, it seems they are more conscious about sustainability options around their method of travel, rather than where they’ll be staying. 19% Indian respondents identified themselves as travel tech-fluencers.
Pioneering Pathfinders – Individuals in this group live a fast-paced life, always looking for their next adventure. Their life is in full swing with 82% between the ages of 23 and 41. They like to plan but are not afraid of risk and are open to new experiences. This group is more willing than others to let sustainability influence their decisions. They will also be very comfortable using all forms of alternative payment methods in 2033, whether via cryptocurrency or within a virtual reality environment. 40% Indian respondents identified themselves as pioneer pathfinders.
“Our Traveler Tribes 2033 report is a ground-breaking study that provides valuable insights about traveler preferences and an outlook of how their distinct characteristics and personalities will shape the future of travel in India and around the world”, says Mani Ganeshan, Global Head of Engineering, Travel Sellers Unit and Centre Head, Amadeus Labs Bangalore.