By Paul Wolfe, Senior Vice-President, Human Resources at Indeed, the global employment search engine
October 17 2018: The online revolution has changed the decision-making process for everything from what to eat for breakfast to where we apply for a job. In an age of radical transparency when information is just a few clicks away, a whole new HR discipline has come to the fore: Employer branding.
Employer branding seeks to tell a company’s story so job applicants have an idea of what it’s like to work for that company. To find out what job seekers want to know, Indeed surveyed 500 U.S. workers. The results reveal the new rules governing corporate reputations online.
An online reputation is a must-have
Crowdsourcing information through online job review boards is now one of the most common ways to assess a company’s reputation. In fact, it has become an expectation. A vast majority (95%) of workers say insight into a company’s reputation is important.
What’s more, inadequate online presence elicits “automatic” distrust from 70% of job seekers. In the absence of information, over two-thirds (69%) say they would doubt an opportunity was real – making them less likely to apply.
Five tips for developing your employer brand
The culture and expectations around job searches have changed forever. Employers should embrace this new culture of transparency and seize every opportunity to start sharing stories online and building their employer brand.
Here are five tips to help guide you:
It’s never been more important to build your employer brand online. Why wait?