With the penetration of Internet witnessing new milestones in India every quarter, Search Engine Optimization (SEO) services in India have emerged as a pivotal tool to help businesses generate lucrative leads, explains  Satya Satapathy, Managing Director, Creation Infoways
May 3 2017: India comes as the third biggest hub of technology oriented startups after the United States and United Kingdom as per the Associated Chambers of Commerce and Industry of India(Assocham) and the country's ranking is set to only escalate, thanks to ambitious initiatives like Startup India.
And while we all are aware about the undisputed importance of marketing and promotion for a businesses, there's still a cloud of confusion in India Inc. regarding the substatial benefits of implemeting SEO services, which iIwould like to focus upon:
 Affordability: While online marketing is a broad portfolio of numerous strategies and tools including email marketing, utilising social media for garnering leads, they may incurr substantial operating costs. SEO services on the other hand come as one of the most affordable marketing process with fruitful results to make your presence felt among target consumers.
Search engines are growing exponentially: With India gearing up for a digital revolution, being reflected on web when a potential customer looks for the kind of services you offer can do wonders for your business. A well thought SEO strategy incorporating compelling content can help you remain one step ahead of the competition in the long run.
Freedom To Customise: While there are alot of paid services and tools for aggressive promotional of a business, your business may hamper once their subscription expires. SEO services come as an asset unlike the former can be consistently improved and customised as per your business requirements, helping you bag more clients.
Enahnced Business Credibility: Advertisements primarily serve as the 'push' model for a business  as most customers tend to skip the paid advertisements and give more value to search results. A high ranking in the search list will not only help a business in gaining more clients and sales, but will also improve the credibility of the organisation and its products among potential customers
Flexibility: SEO services can be improvised routinely as the market matures. Its a scalable process which can be examined, evaluated and rectified as per the changing dynamics of the market. Its a continous process which developes with new trends and is destined for a multifold growth in the coming times.
In conclusion, I would like to point out that SEO isn't a disposable tool in the present era, but is a holistic strategy incorporating eye catching, informative content and unprecedented

Creation Infoways was incepted in 2000 New Delhi, with a vision to support businesses in country in harnessing the potential of Internet hosting services, SEO, Web and mobile application development. Satya  has  worked in the software development field in the early years of his career including HP between 1995 to 1999. He is currently  head of the Strategic Planning Unit of both Creation Infoways Pvt Ltd and CInfoways (India)