Xiaomi bites the selfie bug with new Redmi Y range

Bangalore, November 6 2017: Most smart phone brands have followed the herd mentality when it comes to creating USPs for their devices. Priorities change every year and what follows is a barrage of devices with ridiculously similar specs at very confusing price-points. And then there are brands that are focused on mixing and matching specs, and providing  combos of looks and performance at affordable price points. The Redmi range from Xiaomi  belongs to this category. After  addressing the Indian entry-level smart phone scene with the Note 4, 4 and 4A, the company  has just launched the Y-series smartphones, meant for enhanced camera performance.

The Redmi Y1 is the first phone to use a technique called pixel binning to ensure that image pixels are packed closer to each other, resulting in clearer and sharper images. Along with this, a whole new LED 'selfie-light' simulates natural lighting, even in low-light conditions for better self-portraits. The Y1, with its 16 MP front camera, includes a 5-element lens, 36 smart beauty features, real-time filters, along with

Powered by the Snapdragon 435 processor, the Y1 comes with a 5.5 inches HD screen, and weighs 153 grams. Another useful feature is the 2+1 card slot configuration, which supports simultaneous usage of two nano sim cards, along with a micro SD card expandable to 128 GB. The Y1 comes at an asking price of Rs. 8,999 for the 3 GB + 32 GB variant and Rs. 10,999 for the 4 GB + 64 GB variant. Additionally, Xiaomi has also launched the Y1 Lite, with a 13 MP + 5 MP camera configuration, the Snapdragon 425 processor, which pretty much the same other specs as the Y1. The Lite (2 GB + 16 GB) is priced at Rs. 6,999. All these devices are available next week on Amazon and Mi.com, followed by retail offline .VISHNU ANAND