New Delhi July 14, 2012— With mass consumer users, sharply ramping up the size of their downloads from the Web – much of it from Social media sites like Facebook, Flickr and YouTube, hard disk storage leader Seagate Technology has made this usage sector the focus of its latest product launches -- by adding features that make storage and backup, a one-click cinch.

The new range of Seagate Backup Plus hard drive which work interchangeably with both Windows and Apple machines, features the new Seagate Dashboard backup software which makes backup as easy as possible. With just a click of an icon, computer files are replicated onto a Backup Plus drive.

The Dashboard also provides a single click path to Save (download) and Share (upload) personal photos and videos on Facebook and Flickr, making this the world’s first external hard drives to provide explicit backup solutions for content on social networks. According to a 2011 study by Parks Associates less than one-quarter of the households in the survey have a weekly backup plan for their systems and only 4% are diligent enough to manually perform a backup on a daily basis. “The idea of providing a backup of photos and videos from Facebook is an interesting one, which I believe may help people come to realize the importance of maintaining multiple copies of any digital asset regardless of where it is stored,” says Brett Sappington, director of research for Parks Associates, “Social media has become a massive repository for personal digital content, and most consumers have not likely considered the possibility of losing access to those shared memories.”
This new family of external storage will be in 2.5 inch and 3.5 inch form factors. For the portable 2.5-inch form factor the manufacturer’s suggested retail prices are 500GB: Rs. 5,600 and 1TB: Rs. 7,700. The Backup Plus Desk 3.5-inch drives are priced at : 2TB: Rs. 8,500 and 3TB:Rs. 12,000.