B.D.Park to head Samsung India

Bangalore, January 9, 2012: B D Park is the new President and CEO of Samsung South West Asia Operations and Managing Director, Samsung India Electronics Ltd. 

Park, who was Head of Mobile and IT Division at Samsung India as Director, Mobile and IT assumes his new role from today. He succeeds Mr. Jung Soo Shin who was President & CEO for Samsung South West Asia from February 2009 till date.

In his new role Park will oversee the operations of Samsung India Electronics Pvt. Ltd. (SIEL); Samsung India Software Operations (SISO), Samsung’s R & D Centre at Bangalore; Samsung India Software Center (SISC) and SEL India, Samsung’s R&D Centers at Noida as well as the Company’s operations in the SAARC Region. 

He brings with him over 28 years of work experience at Samsung having started his career with Samsung Electro Mechanics Co. Ltd in 1983. He joined Samsung Electronics Co. Ltd in 1991 and has worked in the Overseas Marketing Planning Group in Korea; Samsung Latin America RHQ and was the Head of the Company’s subsidiary at Chile. He became the Director of the Mobile Export team in 2001 and became the Head of South East Asia /South West Asia/Middle East Marketing Group in Global Mobile Business in 2004. He came to India as the Head of Mobile and IT Division in 2008 and has now been elevated to the position of President & CEO, Samsung South West Asia.

Under Park’s leadership, Samsung has emerged as a market leader in the fast growing Smartphone market in India and the Company’s market share in Mobiles has grown from 6% in 2008 to over 30 % as on date.