Mumbai, February11 2021: Things2do which curates and co-creates multiple experiences across a host of local events, nightlife, food festivals has appointed Roch D'souza, former Chief Marketing Officer at Brand Factory, Future Group as its new CEO
He will be based out of Things2do's Mumbai office.
Roch brings close to 20 years of experience having worked across FMCG and Retail Sector, with organisations such as Parle Bisleri, HUL and in Future Group, across a host Lifestyle and Fashion Brands. His previous assignment was CMO at Brand Factory, where Roch was instrumental in taking the brand with around 30 stores 6 years ago, to more than 105 retail outlets and growing the business 5-fold during this period. Roch also conceptualised and ran the immensely popular Free Shopping Weekend at Brand Factory which became the biggest offline Annual Retail Sale across all players, reaching out and engaging more than 20 Million customers annually. He is a firm believer in having a digital-first approach for brand building.
Things2do is among India's largest hyperlocal Experience Marketing business and runs the immensely engaging social platform called Things2doinMumbai that reaches over 10 million customers in Mumbai monthly. Things2do is rapidly diversifying across all the Major Metros in India, as well as runs the immensely popular Dubai local community Things2doinDubaiCity, and soon to be launched Things2doinSingapore.
Says Amit Tripathi, Managing Director, Things2do:"It gives me immense pleasure to welcome Roch on the team. He has tremendous experience in building brands from scratch to multi-bagger companies. Things2do is a well-established platform; all we need to do is jointly work on setting newer milestones. Roch's past experiences are the true testimony of his expertise. We are certain that with Roch's leadership, the Things2do promise and its team will rewrite the rules for the Experience Marketing business in India."
Says Roch D'souza : "I am excited to work with the young and enthusiastic group of professional at Things2do. There is a huge potential in Things2do business model. The passion of the 2 founders, Yash and Rahul supported with the vision of the Management we will be able to shape the business and its current engagement with Tourism bodies and Brand partners in more ways than one. Online to Offline (O2O) business clubbed with the promise of Experience Marketing for the consumer promises to be a game changer in terms of Discovery process as well as influencing Brand Reputation for such partners. I am extremely keen and looking forward to making a difference in the journey of Things2do as well build a world class team in the organisation."