P Balaji, Vice-President of Business Development, Corporate Affairs and Communications at Ericsson is to be the new Managing Director, India operations, of Sony-Ericsson, the 11 year old partnership between the Scandinavian telecom tech player and the mobile handset business of the Japanese giant.
"Balaji has an excellent experience and understanding of the India telecommunications market. He will play a key role in bringing our Android-based Xperia smartphones to the Indian market and further strengthening relationships with local operators, retailers and consumers," says Sony Ericsson Head of Region Asia Pacific Matthew Lang.
Balaji is a product of the Indian Institute of Management, Ahmedabad and the Indian Institute of Technology, Roorkee. June 22 2011