Pune, October 11 2015: Publishers' marketing automation solutions provider, PubMatic, has announced that Sudipto Das is its new Country Manager for India, responsible for leading PubMatic sales in India, working to maintain and create new publisher relationships for the company in this mobile-first region. He will be based in New Delhi .
Most recently Das was the Head of Video, Strategy & Monetisation at NDTV Convergence where he led the company’s video business. Prior to that, he served as Director-Strategic Accounts at LinkedIn India from 2010-2013, and built the platform’s B2B business. He has also held other strategic positions at Yahoo! India Pvt Ltd. and ESPN Software India Pvt Ltd.
Says Das “I am very proud to join PubMatic at such a pivotal moment in the Indian market. Programmatic buying is still evolving in India, but with multiple publishers seeing significant traffic coming from mobile, we are in an ideal position to be leaders in the evolving programmatic space. PubMatic addresses the publisher’s need to keep pace with innovation and change, giving them the marketing automation tools they need and the ability to scale their business.”