Google-BCG study points to $ 40 billion oportunity for India

New Delhi February 1 2013: A report commissioned by Google,  says the Indian geo services industry generated $3 billion in revenue in 2011 alone while accounting for approximately 1,35,000 jobs
The impact of the geo services industry is valued at approximately 15 times it’s own size. In India, geo services help Indian businesses drive $40-45 billion in revenue, save $70-75 billion in costs and affect  8-9 million jobs in India. The  report by Boston Consulting Group  also found that Indian consumers are also willing to pay $1.5-2 billion more than they currently do for geospatial services such as online maps, navigation systems and local searches.

Says Lalitesh Katragadda, Country Head-India Product, Google: “Geo services helped generate $2 billion in revenue within the Indian accommodation and food services industry alone. In the report, restaurants reported benefitting from new customers finding them through local searches. Users benefit as it makes it easier for them to find the information on local offerings and creating valuable efficiencies in their day-to-day lives.”

“Geo services such as the Google Maps APIs are helping to grow the Indian economy by enabling job opportunities, and paving the way towards future innovation. To enable continued growth, governments, companies, researchers and consumers all need to encourage mapping innovations and investments in India,” he added.

The Indian geo services industry is comprised of companies that process the location data, companies that produce geo-enabled software, and expert industries that use geospatial data to generate insights. Beyond the industry itself, a wide variety of other industries in India also use geo services to make their businesses more efficient and productive. Meru Cab, India’s largest cab provider and the third largest taxi operator globally oversees over 20,000 trips a day across the four massive metros of Mumbai, Delhi, Hyderabad and Bangalore. Using geo services, they’ve pioneered the concept of GPS-enabled taxis in India, using a GPS-based tracking system to identify match customers with the nearest cab and swiftly scheduling pickups.

“As seen in the variety of case studies we've used in the report, geo services have the ability to transform all aspects of life from business to government,” says Prashant Agrawal, one of the BCG consultants who worked on the report. “Currently, geo services represent 0.2% of India’s GDP and affect 2% of the national workforce; however there is tremendous room to grow this industry and create a lasting source of competitive advantage for India.”

For the full report   select “Economic Impact of Geo”  from the list on this page

 Google Maps, Google Map Maker and the Google Maps APIs