Technology continues to be the key growth driver: IDC

15th December 2012
Technology continues to be the key growth driver: IDC

Bangalore, December 15, 2012: Technology is key to the growth of any organization –be it  of retail, manufacturing, energy and finance.   ‘Predictions 2013’,  the annual  roundup of emerging trends by IDC  has only  underlined this.

In the retail sector in India,  IDC notes the rise of the customer centric CEO. The C-level conversation this year has morphed to a focus on weaving all aspects of the enterprise into omnichannel customer engagement. This will create revenue growth of at least 3% feels IDC.
The shift in manufacturing will be the move to creating a more productive enterprise. The four pillars that will drive productivity in manufacturing organizations are social business, big data, cloud and mobility.
The biggest trends expected in the energy sector will be on extended B2B networks, product optimization, visibility and responsibility.
In the BFSI sector, new formats breathe new life to branch strategies, while investments in new channels intensify.Regulation will stifle Financial Services profitability unless Institutions implement Enterprise Data Management strategies.
The nascent community based and not service led banks will move to clouds in the financial services industry will become the preferred cloud model in cost conscious markets by striking the balance between lower operating costs and adequate service levels

In the Infotech arena IDC expects Indian businesses will take a cautionary stance when considering their ICT spending in 2013. Apart from investments in the hardware infrastructure, IDC predicts that strategies like Geo Expansion, Mid-market focus, cloud enablement, and multi-device enabled infrastructure will drive the top 10 predictions for 2013.
The Top Ten Predictions (in no particular order) for the India ICT market are:

  • Multi-device era to dictate IT for a cross-platform support
  • Channel partner ecosystem will see a sizable rethinking to survive the blitz of Large format Resellers and e-tailers
  • Continued interest by IT vendors to target T2 and T3 cities is driving maturity and it in turn is driving more complex solution needs
  • Telecomm providers will increasingly focus on customized data plans based on usage pattern analysis
  • Enterprise applications and business processes will be moving on to the cloud with ability to link devices and users as needed
  • Business analytics will continue to be in the lime-light and past and present investments of organizations will see greater interest level by business users
  • IT infrastructure management to start moving away from specialist management tools to integrated infrastructure management
  • Many enterprises that have been holding back on hardware and software investments will partially reopen their purse strings
  • Focus on Mid-market segment will become mainstream discussion with most large vendors (hardware, software, and client devices) making sizable investments to drive the mindshare
  • The interest in IP voice infrastructure and embedding IP voice into applications will drive need to clarify associated regulatory aspects