Bangalore/ Dublin, Ireland, December 11, 2012: Leading India-headquartered IT trainer and talent developer, NIIT, has entered into an alliance with the global leaders in training professionals in digital marketing, Digital Marketing Institute (DMI), to offer digital marketing education and professional certification in India.
“Professional Diploma in Digital Marketing”– a flagship programme that offers comprehensive professional certification and is recognized globally by the industry, has been introduced for the first time in India. The diploma is validated by the Industry Advisory Council which consists of global leaders in IT, Media, Finance and Communications, such as Google, Facebook, LinkedIn, Intel, Microsoft, BT, Publicis, and many practitioners from noted digital advertising agencies.
The programme has been developed in cooperation with many of the leading digital companies in the world and is recognised in over 25 countries including Europe, UK, USA, South Africa and the Middle East. As part of the alliance, DMI will run specialist training programs with NIIT faculty. Over 150 professional subject matter experts were involved in developing the curriculum.Digital marketing is changing the nature of business with more and more companies moving from traditional marketing business models to an online digital approach.
Global digital media spend is predicted to exceed $104 billion in 2013 and is growing at a rate of over 10% annually. The rate of growth in Asia is nearly 25% year on year. India is the third biggest user of the internet in the world and education-related searches on Google in India are the second highest in the world. 75% of all youth use the internet with mobile internet usage growing by a factor of five in the last five years.
Says G Raghavan, Chief Executive, Career Building Solutions, NIIT: “In line with our vision to offer cutting-edge career focused training programs in the emerging areas of the knowledge society, we are delighted to partner with DMI to offer globally recognized programs in digital marketing. With DMI’s expertise in certification and training we aim to create a globally competitive workforce for the digital marketing industry.”
Adds Ian Dodson, Global President & CEO, Digital Marketing Institute: “The Digital Marketing Institute has a very active partnering programme and this deal with NIIT in India represents another big leap into the worldwide marketplace of digital marketing education. We operate strictly through education partners who understand local market dynamics and are delighted to be partnering with such an exceptional organisation as NIIT. It has the expertise on the ground in India to help us to deliver our programmes to the highest professional standards for many years to come.”