Infor targets Indian manufacturing and MSMEs with microvertical solutions

13th November 2012
Infor targets Indian manufacturing and  MSMEs with microvertical solutions
The Infor team in Bangalore, November 6 2012: from left: Ranga Pothula, VP & Centre Head, Infor Hyderabad; Richard Moore, PR Manager EMEA; Soma Somasundaram, EVP( Product Strategy, R&D) and Souma Das, Managing Director, Infor India. (Photo IndiaTechOnline/ Anand Parthasarathy)

Bangalore, November 14 2012: The 3rd largest enterprise applications and services company, New York-headquartered Infor, has carved out its own space in the business applications software sector by going ‘micro vertical’, industry by industry, sector by sector. If there is one solution in the broad dairy business for grading milk fat, there is another for post process cost allocation, based on the market, and yet another for farm payments.

This has enabled the company to count among its clients, 8 of the top 10 aerospace companies, 80 of top 100 automotive suppliers, 9 of top 10 pharma companies… adding up to 70,000 customers in 194 countries, explained Infor’s Alpharetta ( Georgia, US)-based Executive Vice President, Global Product Development, Soma Somasundaram in a special briefing in Bangalore, for IndiaTechOnline last week.
The flagship product is ION, a middleware that seamlessly integrates Infor solutions with third party applications. Soma is also the leader of the team which crafted Infor10x, a piece of software being launched world-wide this month which helps customers enable more social business by exploiting context and providing a Facebook-like user interface for maximum collaboration and problem solving.
The current enterprise market in India growing at a galloping 13 percent in 2012 and accounting for a revenue share of $3.22B is one reason why Infor is here –with a special pitch for the vast ecosystems of micro and small/medium industries, at the “bottom-of-the-pyramid” . New application developments like flexible cloud social platforms and on-premise Software-as-a-Service, are expected to appeal to this business constituency in India, which is keen to hitch its future to the cloud, but is still skeptical about the current crop of public cloud offerings, Soma added.
Infor recently brought to India the latest version of its mid-market Enterprise Resource Planning (ERP) application SyteLine, targeting manufacturing industries like printing & packaging, metal fabrication and high tech electronics. 
Market analyts Forrester has suggested that Infor may well disrupt the ERP monopoly of biggies like Oracle and SAP with industry specific offerings and a catchy mantra: ‘beauty as competence’ – business apps with friendly interfaces and the compelling look-n-feel of games websites.  
Links to more information: Infor ION: