New Delhi, October 24, 2012: What is claimed to be India's first social shopping platform for women has been launched: LimeRoad.com allows visitors to shop-by-city, shop-by-brand, or shop-by-flagship store, where one can browse and connect with shops, brands and retailers of one's choice. A proprietary "scrapbook" enables you to organize, share and shop as well as flipping through and get inspired by what others have discovered.
Says founder & CEO, Suchi Mukherjee: "We are on a journey to build the most extensive and engaging lifestyle platform ever. Our sole objective is to make the shopping experience on LimeRoad so delightful, that we become the online destination for women to find gorgeous yet affordable products.We're launching with many brands, nearly half of which are exclusively available with us."
"We believe that there are varied retailers pan-India, who deserve to be in the spotlight. We are creating a pipeline for these brands to be revived & re-connected with consumers though a new medium in a curated way, just like a woman shops, combines and creates a distinct style of her own," adds Manish Saxena, President & Co Founder.
LimeRoad.com is a brand owned by A.M. Marketplaces Pvt Ltd. www.LimeRoad.com  

The cofounders: Suchi Mukherjee, Founder & CEO, was selected as 1 of 15 women worldwide 'Rising Talents, high potential leaders under 40'. Ex-eBay, Skype and Gumtree.Manish Saksena, co-Founder & President, is a lifestyle specialist with 18 years of retail and design experience, ex-COO Tommy Hilfiger India.Ankush Mehra, co-Founder & VP Supply Chain Operations, has 18 years of experience in supply chain, ex-Head of Supply Chain Reliance Hypermarkets.