Bangalore, June 9 2012: The hybrid -- bricks-n-clicks -- Indian retail platform, AaramShop has launched a television option to help retail traders reach their customers more effectively. 
Intelligent Audio-Video screens enable narrowcasting of infomercials or advertisements, targeted at grocery shoppers, in the last mile of shopping, taking in-store communication to the next level. (AaramShops are independent neighborhood grocery stores which can also be accessed online by consumers)
AaramTVs are especially designed for placement within the traditional grocery channel / the kirana stores / the neighborhood mom & pop stores. This is the very 1st time that such a solution has been introduced at the point of purchase to create top of the mind recall for the customers. Aaramshop will be targeting locations with high footfalls and aim to associate as many vendors as listed with them by the end of this year.
The brand advertisers can use AaramTV to engage with their audience at the right time and right place - the moment of truth, when a consumer is taking a decision on her/his brand purchase in the neighborhood retail shops. They are strategically placed only within neighborhood stores that sell FMCG / CPG brands, thus ensuring a very qualified reach-out to shoppers at the moment when they are most likely to make the brand choice.
“AaramTVs are a last mile media option to influence the consumers of AaramShops. This in-store media brings to life brands and their messages in an otherwise cluttered environment. It puts a brand's merchandising efforts on steroids.”, says Vijay Singh, CEO & MD, Aaramshop.
Over 2150 retailers across 27 cities in India use AaramShop as their preferred commerce partner. The chain was awarded the Global Top 100 Start-ups of 2011 by Red Herring. www.aaramshop.com