Nissan looks to Chennai-based Defiance Technologies for a dedicated social media command centre

08th June 2012
Nissan looks to Chennai-based Defiance Technologies for a dedicated social media command centre

Chennai, June 9 2012: Defiance Technologies a Hinduja group company providing product engineering and enterprise solutions, has launched what is arguably a global first for the automobile sector: a dedicated Social Media Command Centre for Japan-based auto giant Nissan. The centre will be based and will help Nissan to have better control of its online reputation by helping them listen to, analyze, and respond to social media conversations across geographies, time zones and platforms.
Says Andy Palmer, Nissan’s Executive Vice President: “With the rapid transformation in the way people access information, the process in which consumers get to know your brand and form an opinion about it is also changing. As part of a global strategy, where we are using localised real time monitoring in all regions to proactively listen and engage, this centre enables us to monitor, analyse data and engage with Japanese consumers in real time. On-line engagement has become the strategic tool to get closer to our customers in this space”.
Adds Dr. V Sumantran, Chairman, Defiance Technologies Ltd, said, “Today, several product development decisions are influenced by knowledge of what the market desires. With Internet and Emerging Technology playing a key role in today’s marketplace, a social media command centre will very soon become indispensable for companies to speedily address customer’s stated and latent needs and for brands to manage their reputation”.
Speaking on this occasion, Subu D Subramanian, MD and CEO, Defiance Technologies Ltd said, “Defiance is pleased to launch this Command Centre that is built on Defiance’s Social Media solution stack that brings a unique mix of functional, technology and industry knowledge. By using this offering customers can expect to achieve better ROI on their marketing spend"