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Printer biz in India impacted by portable computing:Gartner

Mumbai,India, April 2 2012: Inkjet printer sales in India, are feeling the impact of smartphones and tablets -- business was down by  almost 25 %  in the fourth quarter of 2011.

The combined serial inkjet and page printer ( ie, laser, LED and solid ink) , copier and multifunction product (MFP)market in India fared slightly better: sales totaled 641,274 units in the fourth quarter of 2011, a 5.9percent decline compared to the fourth quarter of 2010, according to the latest report by Gartner.

“The fourth quarter of 2011, did not meet expectations when compared to the previous quarter,” said Amrita Choudhury, research analyst at Gartner. “Inkjet and page products registered mixed sales as organizations controlled purchasing of print devices and looked for services rather than products.”

HP remained the leader in the Indian printer, copier and MFP market with 53 percent of the market in the fourth quarter of 2011 though it lost share by 2.7 percentage points as compared to the fourth quarter of 2010. Canon followed with 21.8 percent market share, while Epson and Samsung followed with 9.8 percent and 7.9 percent market share, respectively.

In the A4 MFP space, which includes inkjet and page technology, HP maintained its leadership position at 52.2 percent market share in the fourth quarter of 2011, followed by Canon, Epson and Samsung with 20.6, 10.9 and 8.6 percent market share,respectively. Epson strengthened its MFP portfolio as A4 MFP shipmentsincreased 56.2 percent compared to the fourth quarter of 2010.

In the A3 flatbed copier MFP segment, Canon led the market with 24.7 percent market share, followed by Ricoh with 19.4 percent in the fourth quarter of2011.Konica Minolta further increased its foothold in A3 MFP space as it achieved 15.1 percent market share, while Xerox had 11 percent market share in the fourth quarter of 2011.

The page printer market marginally declined about 1 percent in the fourth quarterof 2011. HP continued to dominate the segment with 54.1 percent market share inthe fourth quarter of 2011 as sales grew by 16 percent as compared to thefourth quarter of 2010. Canon’s market share totaled 29.8 percent in thefourth quarter of 2011, and its sales declined approximately 25 percent comparedto the fourth quarter of 2010. Samsung recorded growth of 6 percent, and itaccounted for 11.2 percent market share in the Indian page printer market.

The inkjet printers market experienced a decline of 24.9 percent compared to the fourth quarter of 2010. Apart from weak consumer confidence and cautious consumer spending, penetration into the home segment stagnated as thetechnology matured. The growing proliferation of electronic media, such as smartphones and tablets, as a means of communication also contributed to the dismal outcome. In this segment, the market leader HP witnessed a shipment decline of 35.6 percent compared to fourth quarter of 2010. HP’s share ofthe market declined from 71 percent in 4Q10 to 61 percent in 4Q11. Epson commanded 31 percent market share, as its sales grew 16.7 percent; Canon saw a decline of 34 percent compared to the fourth quarter of 2010, but it did not have much effect on its market share, as it shrunk to 8 percent from 9 percent in 4Q10.

Source: "Quarterly Statistics: Printers, Copiers and MFPs, Asia/Pacific, 4Q11", Gartner