Cloud ERP provider OpenBravo beefs up India, Asia-Pac business

31st March 2012
Cloud ERP provider OpenBravo beefs up India, Asia-Pac business
From left, Andreu Bartoli, Global VP Openbravo channel operation, Sunando Banerjee, channel business manager, Asia Pacific and Middle East Region; Sambal Mitra, Business analyst, Openbravo and Ajith Mathew George, Director ,Projects, Sysfore Technologies at the media briefing in Bangalore.

Bangalore, India- March 22, 2012: Leading Open Source Enterprise Resource Planning (ERP) solutions provider, Openbravo, is  scaling up its business  in India and Asia Pacific by leveraging its cost-effective cloud-based offerings targeted at the region’s increasingly mobile workforce. 

At a media briefing in Bangalore, earlier in the week, the company announced that it is strengthening its partner network in India and Asia Pacific to cater the  $30 Billion Enterprise Software Market and $5.7 Billion ERP market. An ERP market primarily driven by large private and government companies; Openbravo will offer industry specific/ localized solution to meet business requirement.
More than 2 million downloads, and over 6000 business groups using the solution worldwide include Indian entitities like Decathlon Sports India, Hisar Metal Industries Ltd, Uttara Foods & Feeds(Venky’s) etc. Openbravo has become one of the most popular and cost effective ERP solutions worldwide.
The 350 percent growth in revenue in the Asia Pacific and India Region, has stimulated the company to aim for a doubling of its revenue in the region in 2012. The fact that Openbravo is the only company to provide various cloud-deploying options, helps.
Says Andreu Bartoli, Vice President of Channel Sales, Openbravo : “The Asia Pacific ERP Market is forecast to reach $5.7 Billon which includes the software and Services. The compounded Annual Growth Rate (CAGR) is estimated at 19% for the region. Openbravo industry-specific solutions can help facilitate collaboration, streamline end-to-end operations and boost productivity. With robust offering and strong partner network; we are bullish of strong growth in the region.”
Adds Ajith Mathew George, Founder & Director of Sysfore Technologies, the Partner of the Year for Openbravo in India: “India has always been a cost conscious market with a passion for the best in-class ERP solution. We found Openbravo extremely flexible to match the complexity of today’s business dynamics at the same time a solution which is affordable by the mid-segment Market. With SME’s all set for the boom in Indian Retail sector, the need for such advanced agile, web-based and cost-effective ERP solution is imperative to drive business growth and profitability ”. India contributes 12% of the APAC Market for ERP.
Says Sunando Banerjee, Channel Business Manager, Openbravo for Asia Pacific and Middle East said, "We have observed a great change in the adoption pattern of ERP in 2011 which resulted in 350% growth in Asia Pacific for Openbravo. The trend is to have a better solution at lower cost, which can grow with the organization. Openbravo stands a strong chance to win over its competitors and record a better growth in 2012"
Openbravo has offices in the U.S., Spain and India.