eInfochips' H.264 codecs are first scalable building blocks for digital media -- from mobile phones to full high-definition TVTo use the same broadcast video source for feeding a full gamut of platforms from small hand held devices like mobile phones to laptop PCs to standard TV sets to full high definition -- and to do it on the fly -- has been the holy grail of the digital broadcast industry.
At the recently concluded Embedded Systems Conference in San Jose, California, US, an India-based product developer, eInfochips from Ahmedabad, attracted considerable interest with its unveiling of fully scalable codecs -- devices or computer programs capable of encoding and/or decoding a digital datastream -- for the high definition video broadcast industry.
The codecs run on digital media processors based on the popular Da Vinci architecture from Texas Instruments. They support full HD up to 1080p and are based on the H.264 standard of the International Telecommunications Union.
The H.264 SVC/AVC encoder / decoder combo can scale from 128 KBPS for a basic mobile platform to 300 KBPS for a laptop, 1024 KBPS for 30 frames per second (fps) TV and 5120 KBPS for full HD TV that works at 60 fps .
In a special briefing for IndiaTechOnline, eInfochips President and CEO Pratul Shroff said the codec was the first of its kind to be offered with seven fold optimization over and above the basic standard -- and had already attracted over 30 serious expressions of interest within a month of the unveiling -- from OEMs in US, Europe and Israel.
eInfochips has released a series of proprietary solutions in the area of its specialization: video annd digital processing.
Details of the H.264 AVC BP and H.264 SVC encoders can be found at the company's website:
- Anand Parthasarathy in Bangalore, May 13 2009