PhonePe launches hyperlocal shopping app on government's ONDC platform

Bangalore, April 5, 2023: Indian  digital payments app, PhonePe,   has launched a new shopping app called “Pincode”, built on top of the government-sponsored Open Network for Digital Commerce (ONDC) platform. 
The app will focus on hyperlocal commerce and is now available for download on Google Play Store and App Store. Pincode is currently live only for customers in Bangalore and will launch in other cities very soon.

The Pincode app will promote local shopkeepers and sellers and hopes to digitally connect each city’s consumers with all their neighborhood stores that they usually buy from offline, with the convenience of online ordering, great discounts and instant refunds and returns. 
The app will help bring out the inherent strength of neighborhood stores, offering consumers a better and wider selection of products than competition, and will include both well-known national brands, as well as locally manufactured groceries, apparel, footwear, accessories etc. This will not only provide a stimulus to the local retailers, but also to the entire local ecosystem powering commerce including the MSME’s and farmers.
Pincode will invest significant effort in digitally enabling every Indian shopkeeper spread across every nook and corner, over the next few years. This will help our offline businesses to participate in the e-commerce revolution of the 21st century. The success of this platform will also attract more small merchants to the ecosystem and will create sustainable employment opportunities for more people.   
Says Sameer Nigam, CEO and Founder PhonePe : “We are very excited to launch Pincode. Pincode is a brand-new shopping app and offers a revolutionary new approach to e-commerce, which puts all the local stores and sellers at the heart of the digital shopping growth story. Pincode is built on the ONDC network, which allows us to generate demand for merchants digitized by various seller platforms in an inclusive manner, while creating new opportunities for growth and driving innovation at scale. ’’  
PhonePe was founded in December 2015 and has emerged as India’s largest payments app, with 45 crore (450 Million) registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 3.5+ crore (35+ Million) offline merchants spread across Tier 2,3,4 and beyond, covering 99% pin codes in the country.