December 21, 2022: According to data.ai, the leading mobile data and analytics provider, time spent on mobile will surpass 6 trillion hours by 2028 — a 34% increase over five years.
As the time spent on phones is increasing rapidly Year-on-Year, it will lead consumers and marketers to transition toward mobile-first solutions and more developments.
Against this backdrop, data.ai’s annual Mobile App Forecasts report, shares its tech predictions to help marketers and app developers get a head start on their 2023 strategy planning.
4 more Key insights:
- Global mobile ad spends to hit $362 Billion - Mobile will take over the share of the advertising wallet as more time is spent in apps.
- Consumers spend in gaming will dampen: From Google’s upcoming privacy changes to a crackdown on fingerprinting which is set to impact user acquisition in 2023, mobile gaming spend is set to drop
- Consumer habits in 2023: consumers will shift their share of wallet from goods to consumables and experiences as discretionary income feels the squeeze amidst layoffs and the rising cost of living.
- More mobile apps will join the $3 billion app club: HBO Max and iQIYI will join Disney+, Netflix, YouTube, and TikTok in the $3 billion lifetime consumer spend club for video streaming and short video apps.
The full report can be accessed here. ( registration required)