Today is World Mental Health Day
Bangalore, October 10, 2022: Wysa, the world’s leading AI-based digital companion for behavioral health has announced plans for a Hindi language mental health app, which will also be accessible through WhatsApp.
ACT, a non-profit venture philanthropy platform, is supporting the initiative and is seeking a co-funding partner to propel the development further. The pilot is expected to commence in early 2023.
Wysa is popular with employers and healthcare providers due to its scalability and low cost. Being an AI based app, Wysa overcomes the stigma and privacy concerns that often prevent people seeking help for their mental health. Wysa’s English mental health app has to date served approximately 528,000 people in India, primarily through large multinational employers and direct-to-consumer downloads.
Despite its popularity, the lack of Hindi language support remains a barrier in reaching diverse socio-economic groups and demographics. Offering an app in Hindi aims to reduce this access barrier, as a large proportion of the country is conversant in Hindi, and it brings a proven and tangible mechanism to increase communication and access for the vast majority of communities in India.
As well as overcoming the language barrier, making Wysa’s AI therapy conversational agent available through WhatsApp aims to appeal to people who prefer to avoid downloading new apps. There are 487 million WhatsApp users in India, making it the top messenger application in the country. WhatsApp is not only ubiquitous but also ensures high user engagement, as much of the population relies on it for regular communication, helping therapy dialogue become a part of everyday life.
The first iteration of the Hindi app will guide users through cognitive behavioral therapy (CBT) exercises via text with a mobile phone-based conversational agent, to help users manage depression and anxiety. The app will guide users who show moderate to severe symptoms towards a clinical program and wellness tools to others.
Says Jo Aggarwal, cofounder and CEO of Wysa: “In our ambition to help 50 million users by 2025, we must go beyond the barriers of literacy and language to create access to mental health support for all. We’ve shown that therapy through Wysa appeals to those who are unwilling to come forward to talk about their mental health problems. We have a long way to go in overcoming mental health stigma in India, but with this Hindi version of our universally popular app, delivered through Whatsapp, is a great place to start.”
Adds Neetha Joy, Director- Healthcare at ACT, “This is a first of a kind effort for us, to partner with an established player to make a proven solution accessible to millions. With 14% of our population suffering from mental health disorders and the pandemic exacerbating the lack of access to quality care, we need innovative solutions to address this chasm as there aren't enough trained care providers to meet this latent demand.”
"Ludwig Wittgenstein said- 'The limits of my language online mean the limits of my world.’ By providing mental health support in Hindi, one of the most popular languages used in India, via Whatsapp, a platform that most Indians have access too even in rural areas, we are lowering the digital divide, moving closer to our goal of providing scalable, equitable and accessible emotional support," adds Smriti Joshi, Chief Psychologist at Wysa.
Wysa is a global leader in AI-driven mental health support, available to individuals directly, through healthcare providers and employer benefits programs. Wysa supports users with the help of an “emotionally intelligent” conversational agent. The bot uses evidence-based cognitive-behavioral techniques (CBT), meditation, breathing and mindfulness exercises, as well as micro-actions to help users build mental resilience skills. For employers, Wysa offers a workplace solution that caters to the full spectrum of mental health needs. Wysa has facilitated over 400 million conversations in 65 countries across the globe. Wysa works with 20 enterprise partners and 7 million employees worldwide, with partners that include Aetna International, NHS, L’Oreal, Cincinnati Children’s Hospital Medical Center, the UK’s NHS and the Ministry of Health in Singapore.
ACT is a non-profit venture philanthropy platform that was born in 2020 in response to the COVID crisis. It is built upon the premise that collective action has the power to achieve social impact at scale. ACT aims to catalyse social change through action and collaboration across the board including startup founders, donors, NGO’s, expert advisors, government stakeholders as well as the public at large. Grants are given as seed capital to incubate and accelerate innovations that have demonstrated ability to address identified social need gaps at scale - within education, healthcare, climate action and gender inclusivity.
See our Tech Video spot for interview with Wysa cofounder Jo Aggarwal
Read our other Mental Health feature