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Vu Chairman Devita Saraf
VuTV goes for branded online store

Mumbai, December 2, 2021: Vu Televisions, the largest selling TV brand in the large size 4K TVs aims to grow by directly reaching the customers from these segments through
Vu TVs is focused on the D2C, reaching to its audience through the online that promises the best Prices, faster Delivery, 100% genuine products, faster installation and Guided Shopping. Thus, VuStore  would be the most high-end D2C in India, with the average selling price per unit of Rs.20,000.  
With 15 million TVs being sold in the Indian Market every year, Vu TVs strategizes to meet the said target, the brand has made sure to establish and expects to sell 25,000 TVs worth Rs. 60cr during the initial phase of the D2C launch. The brand thus projects its D2C business to cross more than 500 Cr in revenue in 2022. 

Vu believes the time has come when the 43" will be the new shift in dimension from the TV of a 32”. Which is why, Vu pioneers to be the first in providing the best big screen experience with the best-selling segment of the 43” with Full HD and 4K TVs, taking away the market share of smaller sizes in the industry. The brand’s 43” 4K TVs will be sold at the price of Rs.24,999, which is currently the ongoing price of FHD TVs. The brand’s 43” FHD TVs will then be sold at Rs.19,999.
Says Devita Saraf, Chairperson and CEO, Vu Televisions: “Ever since we started the company, Vu has been a youth favourite! However, during the lockdown I received hundreds of messages on social media from young people across the country asking to make our products more affordable and accessible. Today’s Gen-Z and Millennial buyers are the most informed, intelligent and connected generation in history. We’ve taken their requests seriously and launched a platform that addresses their needs without compromising on the luxury brand experience that Vu is famous for. Our hardworking youth deserves the best brand, product and service, and we at Vu take this as our motivation to launch our D2C platform and build it into a Rs.500 Cr business in 2022.”