Web and screen vied with print on Cricket's big day

04th April 2011
 Web and screen vied with print on Cricket's big day
Print scores in battle for eyeballs, clicks on ICC Cricket World Cup final ( INDIATECHONLINE graphic)

Sixty eight million viewers on TV. Newspaper advertisement space up by a quarter. Sixteen percent of India’s population visiting just one cricket website. 2.2 million views in a day of the winning hit video on You Tube….. and the twitterati creating new records for what is being called social TV….. the finals of the ICC World Cup cricket on Saturday set new viewer participation records and pushed the envelope of technology in the process. But we admit it – the best that the Net could provide by way of experience, was no match for the touch and feel of newspapers the morning after, that innovated with text and image to mark the historic occasion. Which is why our ow image accompanying this story is a spread of Indian newspaper front pages – with Web and mobile phone only present as also rans. For the record, here is a selection of media stories on the moment – and how print, screen and web chose to mark it:

Another record? 68 million watched World Cup final
India goes crazy on networking sites Thousands of cricket fans from around the world turned commentators as the World Cup Final unfolded at Wankhede on Saturday. Ball-by-ball updates flooded social networks with audiences posting messages about everything they saw on TV and even live at the stadium.
Windfall for newspapers as congratulatory ads pour in Newspapers attracted a record number of advertisements after India’s Saturday win against Sri Lanka in the final of the ICC World Cup cricket tournament, as companies rushed in to congratulate the team. .. Marketing executives of newspapers agreed it was a fantastic Sunday and ad volumes rose between 15% and 25%.
World Cup + Twitter + Facebook = Crowd funding
As the Indian cricket team charted its month-long course to the historic World Cup win in Mumbai on Saturday, another small team in Chennai was scripting its own success story, tapping the excitement around the event for a cause…With zero expense, Rang De raised almost a million rupees in a matter three days using social networking tools Twitter and Facebook. The magic ingredient: the average Indian’s passion for cricket and their innate desire to do something good.
Cyberspace abuzz with Dhoni, WC searches India's World Cup triumph against Sri Lanka has created ripples in the virtual world as well, with 'World Cup 2011 photos', 'India world champions', and 'Dhoni family' being the top three most searched terms in India on Sunday morning, according to data by Google Trends…
Adding to the craze were netizens who uploaded videos of Dhoni's match-winning sixer.. Video-sharing website Youtube has over 100 uploads of the video, viewed over 2.2 million (22 lakh) times.
Social TV rises with India’s World Cup win When India won the World Cup in cricket on Saturday, it was an exciting moment for those tracking the latest in the world of internet. A tweet on Twitter — the microblogging site — by Joy Das to his followers summed it up on Sunday. “U made this World Cup even more entertaining by connecting all of us together.”The message, intended for those on Twitter, in a sense spelt out a new phenomenon in the world of technology-driven media, which I call “Social TV”
India turns to internet for latest cricket updates Action-packed weekday cricket World Cup matches seem to have driven bumper traffic to internet sites in India. According to Comscore, the tournament has caused a surge in visitation to cricket sites in India, as fans went online for the latest results and match updates

April 3 2011