August 24, 2021: Bharti AXA Life,  has launched 7 new digital platforms for its sales personnel, distributors and customers. With this , the company has completely digitized its sales operation to meet the demands of an evolving customer with 100% adoption amongst Front Line Sales Executives.
Bharti AXA Life Insurance unveiled its revamped website recently with an enhanced and intuitive customer experience. Through these initiatives, the company is offering a futuristic digital first experience to its prospects and customers.
The digital transformation initiatives include the launching of applications such as M-Sell, M-Customer and M-Life, launching data driven initiatives – data lakes and customer 360, as well as revamping the corporate website. The organization launched M-Smart, an award winning and efficient digital solution to support their direct sales force including agents and distributors for better lead management, customer onboarding and to provide efficient services for their customers.
The company managed to reduce customer complaints by 39% and is on a path to further improve its Net Promoter Score (NPS) by over 50% in FY22. The Direct to Consumer Channel was set up last year and has grown significantly. Overall, Bharti AXA Life recorded a tremendous 7X growth in digital sales in the FY 2020-21.
Says Parag Raja, Managing Director and Chief Executive Officer, Bharti AXA Life Insurance:, “The new normal has expedited a paradigm shift in the way consumers across the board are interacting and transacting with brands. Therefore, we have identified digital transformation as an essential component of our business strategy which would play an indispensable role in accelerating our growth. Hence, Bharti AXA Life has created a robust digital ecosystem encompassing multiple solutions which would offer substantial value to our customers. With these digital offerings, we continue to demonstrate our commitment to our customers and further build on our mission to urge them to #DoTheSmartThing”.