Bangalore,  August 22, 2021: If you don’t like Alexa’s voice,there’s always Amitabh:  Amazon  is offering  India’s first celebrity voice feature on Alexa with the legendary icon of Indian cinema , Amitabh Bachchan as an option  to the default Alexa, on the Echo smart speaker range. Customers can also choose to add Amit ji’s voice by pressing the mic icon on the Amazon shopping app (Android only).
The option has a price --  an introductory Rs 149 for one year.
Just say “Alexa, introduce me to Amitabh Bachchan” to start the purchase and interact with Mr. Bachchan’s voice using the wake word ‘Amit ji’.
The celebrity experience features content handpicked by Mr. Bachchan - stories from his life, a selection of poems by his father, tongue twisters, motivational quotes, and more. In addition to this unique and entertaining content, customers can also ask for music, set alarms and get weather updates in Mr. Bachchan’s signature style. For other tasks like shopping, general information, routines, smart home control, skills, and more, there’s Alexa.
Just ask, “Amit ji, play songs from Kabhi Kabhi'' or “Amitji, Sholay ke gaane bajaiye” or simply say “Amit ji, tell us a funny story” to hear some fun behind-the-scenes info. Immerse yourself in the world of poetry by just asking, “Amit ji, koi kavita sunaiye” or “Amit ji, recite Madhushala”.  Add a special touch to birthday celebrations with greetings in Amitabh Bachchan's voice - Just ask “Amit ji, it’s my birthday”.
Says Amitabh Bachchan: “Working with Amazon to introduce my voice on Alexa was a new experience in bringing together the magic of voice technology and artistic creativity. I am excited that my well-wishers can now interact with me via this new medium, and looking forward to hear how they feel about this.”
Added Puneesh Kumar, Country Leader for Alexa, Amazon India: “At Amazon & Alexa, we consistently innovate on behalf of our customers and building the Amitabh Bachchan celebrity voice experience with one of India’s most iconic voices has been a labor of love. Creating the world’s first bi-lingual celebrity voice required us to invent & re-invent across almost every element of speech science – wake word, speech recognition, neural text-to-speech and more.”
How to
To enable this feature and start conversations with Amit ji’s voice, you need to be “introduced” by Alexa.
Here’s how:
Say “Alexa, introduce me to Amitabh Bachchan” and listen to the instructions
Confirm your purchase
Say “Alexa, enable Amit ji wake word” on Echo devices to enable this feature
On your Amazon shopping app (Android only), visit the Alexa section in the settings tab and enable “Amit ji” wake word
Ask Amit ji for music, poetry, joke, tongue twisters, and more
You can also ask “Amit ji, what can you do?” to explore more
Visit www.amazon.in/amitji to learn more