Mumbai, June 8 2021: ICICI says over two million customers of other banks are now using the revamped avatar of its mobile banking app, ‘iMobile Pay’.
The Bank has reached the milestone in just five months after making ‘iMobile Pay’ open to all, including customers of other banks. The trends received so far show that users are enjoying the various features offered by the app such as ‘pay to contact’, bill payments and ‘scan to pay’, among others.
ICICI Bank opened its mobile banking platform ‘iMobile Pay’ to customers of all banks in December 2020. This first-in-the-industry initiative provided the significant convenience of interoperability, as it enabled users of any bank to link their account to the app and start making payments/transactions digitally. It also offered them access to an entire range of ICICI Bank services including savings account, home loan, credit card, personal loan among others from the comfort and safety of their home in these challenging times of the pandemic.
Says Bijith Bhaskar, Head- Digital Channels & Partnership, ICICI Bank: “ICICI Bank has always believed in introducing innovations that simplify banking for customers. In line with this philosophy, the Bank was the first to introduce a mobile banking app in the country in 2008, called ‘iMobile’. The Bank has transformed the app and renamed it ‘iMobile Pay’ five months ago to offer interoperability so that anyone, including customers of other banks, can experience the benefits of hassle-free payments and digital banking of ICICI Bank through this app. This was made possible by leveraging NPCI’s interoperable infrastructure.”
Among the various features offered by the app, customers like ‘pay to contact’ feature the most. It enables them to conveniently send money either to a mobile number or a UPI ID of their friends/contacts, who are registered on any payment app or a digital wallet. In addition, features like ‘scan to pay’, bill payments, ‘check balance’ have seen maximum usage. Users are visiting ‘iMobile Pay’ for repeat and frequent transactions, making it an app of their choice. In fact, they are increasing the value of their transactions with each visit. This is a testimony of the trust they have put in the app and the seamless experience that they receive from it.
The Bank has added bill payment services prominently on the home screen of the app, to enable quick payments for DTH, utility services such as electricity, gas and water, FASTag recharge (including that of other banks), insurance and mobile postpaid among others.
To start using ‘iMobile Pay’, customers of any bank can link their bank account with the app, generate a UPI ID and begin transacting. Details and links to mobile apps here