January 12, 2021: A recent market study by Cognizant reveals that while most Asian businesses were quick to respond to the pandemic—compressing many long-term digital projects into the space of weeks and months—and are therefore emerging stronger from the pandemic, Indian companies weathered through the pandemic much better than most of their regional and western counterparts.
Only 36% of companies in India (compared to the regional average of 44%) experienced slightly negative to a very negative impact on their business performance in 2020. According to the study, businesses in APAC and the Middle East have reached a point of clarity in terms of the real purpose of digital tools and made great strides in understanding what the human-machine balance of work should be.
To understand the changing nature of work, commerce and success in this new world, Cognizant’s Centre for the Future of Work surveyed 4,000 senior executives (1,200 from Asia Pacific and the Middle East, including 160 in India) across 23 countries and 14 industries: BFSI, Consumer Goods, Education, Healthcare (including both payers and providers), Information Services, Insurance, Life Sciences, Manufacturing, Media and Entertainment, Oil and Gas, Retail, Transportation and Logistics, Travel and Hospitality, and Utilities. The objective of the study was to gain insights into how organizations worldwide are gearing up for the second act of digital and why Asia seems to be leading the charge.
Key findings among Indian enterprises:
“Although the digital revolution is 74 years old, it’s kicking into second gear now,” said Manish Bahl, Assistant Vice President, Center for the Future of Work, Asia Pacific, Cognizant. “The first phase saw the dominance of Big Tech giants in West leading the global digital agenda. The second phase will be marked by AI, automation, analytics and IoT – all of which are more aligned with industry and business strengths in Asia Pacific. The work ahead will be all about striking a balance between machine-driven and human-centric work. Even when machines can do everything, it will still be people who are the ultimate X factor.”
The full report can be accessed here