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Indian brand Lava introduces customizable hand phones

January 8 2021: Indian phone brand Lava  has announced the launch of the world's first smartphones - MyZ - that can be customised and even upgraded to suit the customers' requirement.
MyZ is uniquely designed to allow customers to customize their smartphone to suit their needs, before purchase (being called as My-Z). The phone can also be upgraded post purchase (being called as Z-Up). These smartphones can be customised in 66 unique ways with options of increasing or changing RAM, ROM, front camera, rear camera(s) and even the colour of the phone. This is unprecedented in the 25-year history of the phones in the world.
World's first 'Made-to-Order' phone
In a move that will redefine the smartphone industry and its use by customers, Lava announced this unique 'Made-to-Order' concept for smartphones which will allow customers to choose between a 2GB, 3GB, 4GB or 6GB RAM, and mix & match it with 32GB, 64GB & 128GB ROM in a combination of your choice. Further you can choose between a dual (13+2MP) or a triple rear camera (13+5+2MP), an 8MP or a 16MP selfie camera. You can also select a color of your choice, your own version of Lava's Z series - and your MyZ is ready. You can order this 'Made-to-Order' device on Lava e-store- www.lavamobiles.com and your unique smartphone, made just for you, will be delivered to you.
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THEN & NOW
In another era, Dell introduced the world's first  customizable PCs
where customerscould select things like hard disk and memory size, 
disk and floppy drives etc an have the PC shipped to them within 7
days. It was called Dell Direct.
That was in the late 1990s. Now an Indian company, Lava, is doing
the same for mobile phones, again a world-first, with MyZ
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With Lava's Z -up, customers can upgrade their phone's RAM and ROM by visiting a Lava service centre. For on-the-spot upgrade, customers can pre-book their appointment at a service centre near them. Upgrading phones will be possible, by paying only an incremental charge for upgraded components.
MyZ & Zup series is powered with a MediaTek Helio G35 Octa core processor and will have a stock android 10 user interface for a Bloatware free pure Android experience. On the hardware front, the phone will have a water drop notch, HD+ display of 6.5" (16.55 cm) with Corning Gorilla glass 3 protection. The phone ships with a large 5,000 mAH battery ensuring all day long usage and comes with a Type-C charging port. The complete range is Military Grade certified for ruggedness.
Lava launched the upgradable Z series smartphones as:
Z6, a 6+64GB device priced a 9,999. This smartphone comes with a triple rear camera (13+5+2MP) and a 16MP selfie camera.
Next on Lava's line-up is Z4, a 4+64GB smartphone. This smartphone comes with a triple rear camera (13+5+2MP) and a segment first 16MP selfie camera. This smartphone is priced at 8,999.
Lava also launched Z2 with 2GB RAM and 32GB storage. The phone has a 13+2 MP Dual Camera along with an 8MP selfie camera. The phone is priced at Rs 6,999.
Lava has also unveiled the first designed-in-India smartphone, Lava Z1 - a 100% indigenous phone, designed by Indian engineers. This 2+32GB phone offers a hang free, durable product experience to upgrade feature phone users to smartphones. For superior audio quality, the phone comes with a 5 Magnet speaker. Lava Z1 is priced at 5,499. It is the first phone in the segment to get Corning Gorilla Glass 3 protection and is a Military Grade certified device.
MyZ along with Z2, Z4 and Z6 will be available for purchase from 11th January 2021 across online and offline channels. Lava also introduced its first smartband- BeFIT. BeFIT will be available for Rs. 2,699.
Zup along with Z1 and BeFIT will be available for purchase from 26th January 2021 across online and offline channels.